Building the visual identity of a brand as a designer Case: Bezweenas Moroccan Argan Oil

by Hien Nguyen

Institution: Theseus
Year: 2017
Posted: 02/01/2018
Record ID: 2187370
Full text PDF: http://www.theseus.fi/handle/10024/123377


Why is branding important? It is because people often choose a product based on the per-ceived value of what they think the product is worth rather than its actual value. Accordingly, visual identity, in this case, has an important role in increasing perceived value of a product and in establishing and nurturing a sustainable relationship with customers.In this project, the designer taps into her ability to see and recognize the value of her clients brand, and transforms that understanding into the visual identity of the brand. The end result of this project-based thesis is a visual identity consisting of a logo, colors, texture, typogra-phy, packaging design, and web design for Bezweena- an organic Argan oil brand from Mo-rocco. Bezweena is looking for a modern identity in order to infiltrate into European markets.The objective of this project is to apply theories on branding, visual identity and design rang-ing from logo creation, colours choice, typography, packaging design and web design to form a complete visual identity for Bezweena. Accomplishing these components would give the brand a visual identity to rise above the noise and compete against existing brands in the targeted market. The visual identity also provides guidelines for creating promotional materi-als to ensure the brand consistency regardless of who designs these materials.