|Institution:||Addis Ababa University|
|Keywords:||Satisfaction and its determining factors|
|Full text PDF:||http://etd.aau.edu.et/dspace/handle/123456789/7117|
The purpose of the study was to examine the level of job-satisfaction and its determining factors among journalists working in Addis Ababa and Federal mass media agencies. Accordingly, the study questions were targeted to answer the overall level of job-satisfaction in general and across media agencies as perceived by the journalists themselves (perceived); as measured indirectly by satisfaction levels on particular work-related factors (interpolated); and the combined of the above two (aggregate). Furthermore, the study attempted to find out if there exists a statistically significant variation across demographic variables and association between job-satisfaction and work-related factors. The study population included journalists and editors drawn from four media agencies, vis., E.B.C, A.A.M.M.A, E.N.A, & E.P.A. Stratified cluster systematic random sampling method was employed to sample the respondents from these agencies after the sample size was determined statistically to ensure equal and proportional probability across media agencies and sexes. The research design used was mixed research method and to be specific, sequential exploratory research design since no research was available to guide the possible sub-constructs that adequately define and capture the construct – job-satisfaction in the Ethiopian context. The data obtained through questionnaire was analyzed using descriptive (frequency, percentages, mean and standard deviation) and inferential statistics (independent sample t-test, one-way ANOVA, and, Pearson product moment multiple regression). Findings on all the three measures of jobsatisfaction, i.e., ‘perceived job-satisfaction’, ‘interpolated job-satisfaction’ and ‘aggregate jobsatisfaction’, respectively, have indicated that the majority (72%), (66.0%), and (66.0%) of the journalists lack job-satisfaction. Data further have shown that there is statistically significant variation across agencies on all the three measures of job-satisfaction have further indicated that. Analysis of data across demographic variables yielded that job-satisfaction show statistically significant variation across most variables, i.e., sex, age groups, educational level, work experience as journalists, marital status, pay or monthly salary. Hence, measured on a 0 to 10 scale higher level of aggregate job-satisfaction was witnessed among older journalists compared to younger cohorts, i.e., 41-50 years (M = 5.7590); 31-40 years (M = 5.2156) ; and 20-30 years (M = 4.5939); female (M = 5.23) male (M = 4.84); those with, relatively, more working experience, i.e., 11-15 years (M = 5.4623); 6-10 years (M = 5.4593) ; and 1-5 years (M = 4.6407); married (M = 5.14) compared to single (M = 4.57); those with, relatively, higher salary, i.e., Birr 5500-7000 (M = 5.6553); Birr 4000-5500 (M = 5.0888); Birr 2500-4000 (M = 4.6002); and Birr 1000-2500 (M = 4.0592). Data responding to the final study question have shown that there is statistically significant association between levels of job-satisfaction and… Advisors/Committee Members: Ato Gobena Daniel (advisor).