AbstractsPhilosophy & Theology

Becoming consumer entrepreneurs: a grounded theory of consumer entrepreneurship

by Peter Edward Brace

Institution: Swinburne University of Technology
Year: 2016
Keywords: Philosophy; Ecology; Civilisation; Peirce; Semiotics; Environment; Metaphysics; Narrative; Schelling; Nature; Ethics; Aesthetics; Ecological civilisation; Dualism; Rationality; Transformation
Posted: 02/05/2017
Record ID: 2118595
Full text PDF: http://hdl.handle.net/1959.3/422143


A crisis of knowledge and understanding, stretching back for centuries, has crippled our ability to respond to the current ecological crisis. However, the triadic semiosis of CS Peirce, cast as a common language of nature, supports the development of shared, multi-voiced narratives that engage our emotions and imagination. These narratives develop into new habits, and the cultivation of personal and societal qualities lead to transformative actions that reflect our reconnection with the rest of nature. An ecological civilisation follows naturally from our feelings of reconnection. Advisors/Committee Members: Swinburne University of Technology. Faculty of Health, Arts and Design.