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Designers have a unique process for solving problems commonly referred to as design thinking. Design thinking, especially on a cultural level can be used to tackle a wide range of creative and business issues. Design thinking with true cultural infusion is known as ΄Culturalistic Design‘, and can have profound and varying effects on product designs. It demands a different methodological approach: for at its core, it suggests that in order for design to really matter, designers need to think and know more about things besides design.