A Comparison of Elderly Segments on Prepurchase Information Sources
Institution: | North Texas State University |
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Department: | |
Year: | 1987 |
Keywords: | elderly segments; prepurchase information sources; Older consumers. |
Record ID: | 1623516 |
Full text PDF: | http://digital.library.unt.edu/ark:/67531/metadc278147/ |
The purpose of this research was to determine if differences exist between the young/old (55-74) and the old/old (75+) regarding external search behavior and the importance of information sources.