Cross-culture study of the use of social media in Sweden and China
Institution: | Jönköping University |
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Department: | |
Year: | 2015 |
Keywords: | social media; consumer behavior;launching a brand; Social Sciences; Samhällsvetenskap; IHH, Företagsekonomi; IHH, Business Administration |
Record ID: | 1330143 |
Full text PDF: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26823 |