Showroom the Future of Online Fashion Retailing 2.0

by Sandra Eneh

Institution: DIVA
Year: 2015
Keywords: showroom; online shopping; return; e-satisfaction; e-trust; e-service quality online purchase decision-making; product evaluation; Engineering and Technology; Materials Engineering; Textile, Rubber and Polymeric Materials; Teknik och teknologier; Materialteknik; Textil-, gummi- och polymermaterial; samhälle/juridik; Social and Behavioural Science, Law; Fashion management; Fashion management
Record ID: 1327915
Full text PDF: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-159


The following have been rectified in response to previous evaluation by examiner Olof Bruninge. -We have solely chosen qualitative methods in data collection and analysis by making use of data gathered from focus group workshop. The findings have been coded and analysed descriptively. -We have reformulated research questions and replaced the hypothesis with open questions. Allowing us to explore the participants’ behaviour rather than testing hypothesis. -All quantitative measures have been replaced with qualitative analysis and descriptions. -We have provided tables with results from focus group findings to increase transparency in our data