AbstractsBusiness Management & Administration

Benchmarking Nature Tourism between Zhangjiajie and Repovesi

by Zhou Wu

Institution: Kymenlaakson ammattikorkeakoulu
Year: 2014
Record ID: 1131497
Full text PDF: http://www.theseus.fi/handle/10024/74710


Since nature tourism became a booming business in modern society, more and more tourists choose nature-based tourism destination for their holidays. To find ways to promote Repovesi national park is quite significant, in a bid to reinforce the competitiveness of Repovesi national park. The topic of this thesis is both to find good marketing strategies used by the Zhangjiajie national park, via benchmarking and to provide some suggestions to Repovesi national park. The Method used in the thesis was benchmarking. The use of benchmarking to analyze data is more direct compared to collecting information from the Internet and a local tour agency is convenient and easy. The Methodology used in the survey was qualitative. From the research, by giving some good suggestions which can help Repovesi national park enhance the reputation and attract more customers. For instance, by cooperating with “Angry Birds”, to build a theme zone in the park, and also can have a TV show which can express the positive energy to the whole society.