AbstractsMedical & Health Science

Trends of the incentive travel market in Australia

by Maye Seow

Institution: Victoria University of Technology
Department: Department of Hospitality and Tourism Management
Year: 1991
Keywords: 1506 Tourism; 1505 Marketing; School of Hospitality Tourism and Marketing
Record ID: 1032152
Full text PDF: http://vuir.vu.edu.au/15685/


The first part of the research set out to establish the types of companies which use incentives, with particular emphasis on-incentive travel and the trends in usage. In line with these objectives, a survey targeting the top 500 companies in Australia was undertaken.