Abstracts

Works cited: pages 82-84 "While global economy has developed and technology has advanced in the recentdecades, there isnt a phenomenal progress in social conscience. As human naturerarely transcends the simple barrier that people are just not aware of caring about onesthey dont know selfishly, which is believed to be the substance of social benefits.Therefore, an increasing number of designers today realized this problem and strives touse their skills on projects that have a social cause that align with their value. Terms ofdesign for social change, design for social impact are used to describe what they do.However, not all designers have a clear understanding of their personal ethics, or someof the designers do not know how to realize their value. Therefore, this thesis is todevelop a new methodology on social design that helps designers realize the value byproviding them with a fresh approach versus conventional user centered design, guidethem to focus on products and services involved with social activities, which canpotentially, facilitate public empathy on people in need of help as a physical touchpoint." Keywords: prosocial behavior, empathy, altruism, design thinking, social implicationdesign, social benefits, products and services designAdvisors/Committee Members: CHAIR: Wittkamp, Joel, Boylston, Scott, Morris, John.