AbstractsCommunication

Ever since the foundation of the online video platform YouTube in 2006 and the online social media platforms Facebook (2004) and Twitter (2006), the mass spreading of the animal rights organisations’ undercover footage over the Internet has caused a lot of controversy and has resulted in for example the dismissal of certain animal products by major companies under the pressure of the media. Evidently, these photographs and videos do affect people. This observation was the starting point of my research and lead me to the main research question: Which characteristics of the media photography and film are exploited in three approaches to footage shot in factory farms by undercover investigators of animal rights organisations? Advisors/Committee Members: Westgeest, Helen (advisor).