AbstractsPsychology

We spend about a third of our lives asleep (Mental Health Foundation, 2011; Bupa UK, 2015). Sleep is a vital dimension of health and wellbeing alongside a healthy diet, exercise and breathing (Bupa, 2007; Mental Health Foundation, 2011). The NHS (2013) claims that getting enough sleep boosts immunity, can help you lose weight, boosts mental wellbeing, prevents diabetes, increases sex drive, prevents heart disease and increases fertility. Even though sleep is a vital part of our health, according to a national Bupa Healthwatch survey, 51% of Australians say they don’t get enough sleep (Bupa, 2007). Lifestyle choices and the context around getting sleep could be contributing factors for people not getting more sleep. This report looks into lifestyle and context reasons associated with sleep deprivation in people without a medical sleep problem. Subsequently, the report explores context-aware solutions for this group of people to get more sleep and better sleep through a design process. The final design solution is a market-validated proof of concept that uses digital technology as a tool for behaviour change interventions to improve sleep in non-medical sleep deprivation, with a holistic goal for improving health and wellbeing and preventing related accidents, illness and chronic conditions. The solution pulls together digital marketing, behaviour change and machine learning to create a context-aware and personalised sleep intervention with a supporting branding, business model and guides for product development through to commercialisation. Advisors/Committee Members: Smulders, F.E.H.M., Roscam Abbing, E., Payne, A..