AbstractsWomens Studies

"I Have No One, I Need Someone": Contextualizing Amanda Todd Within the "My Secrets" Video Genre

by JOANNE Farrall




Institution: Queen's University
Department: Gender Studies
Year: 2015
Keywords: YouTube; Bullying; Violence Against Women; Homophobia; Amanda Todd; Social Media; Affect Theory; Cyberbullying
Record ID: 2061171
Full text PDF: http://qspace.library.queensu.ca/bitstream/1974/12784/1/Farrall_Joanne_C_201503_MA.pdf


Abstract

Using affect theory and feminist content analysis, this thesis situates the social media disclosures of BC teenager Amanda Todd within a larger genre of youth trauma videos on YouTube. Amanda's story has been deployed by the Canadian government and various non-profits to justify interventions that focus on protecting youth from the newest iteration of "stranger danger" on the Internet. Videos in the My Secrets genre, which can be read as a visual autobiography, overwhelmingly focus on violence young people have experienced in their homes and neighbourhoods at the hands of family and friends. Re-contextualizing Amanda's story within this genre allows for new readings of her story that challenge dominant discourses about cyberbullying and the sources of danger for youth in the age of new media and Web 2.0.