AbstractsGeography &GIS

In 2010, South Africa became the first country on the continent of Africa to host a World Cup. This thesis analyzes aspects of the planning process for this mega-event. My analysis focuses on three interrelated phenomena: public order policing and re-branding through the control of public space; policy transfer and the attempt to clone the 'world-class' city in South Africa; and, the influence of consciously planning for an external television audience on the uneven geographies and temporalities of the mega-event. First, in analyzing the processes of public order policing and its connection to city branding in Durban, South Africa during the World Cup, I trace three mechanisms: the regulation of nuisance behaviors, the restriction of social movement activities, and the introduction of welcome ambassadors. I argue that this policing strategy reveals what city planners believe to be appropriate uses of public space as well as a future vision of the city. Second, using “cultural cloning” as a metaphor, I argue that policy mobility and the valorization of “best practices” can reinforce hegemonic conceptions of a 'world class' city that exacerbate already existing social inequalities. Such notions, also, work to foreclose on alternative visions of how a 'world class' World Cup host city might act such as those articulated in the World Class Cities for All campaign. Third, I examine how the particular medium of television works to shape urban planning, the production of space and the processes of urban knowledge production during mega-events. Such a theoretical approach necessitates closer examination of the relationship between urban planning and urban knowledge production through television. In the conclusion of my dissertation, I put my work in context of recent events and struggles that have emerged in Brazil as that country gets set to host the 2014 World Cup and the 2016 Summer Olympics. Additionally, I highlight what I believe to be the key scholarly contributions of this project and outline a future research agenda that emerges from this work.