AbstractsLanguage, Literature & Linguistics

Motion graphics in music videos play a crucial role in musical expression; they are a way to visualize music and to help the audience understand it. Some music videos are very narrative and representational, some music videos are not. Despite this variation, it is difficult to determine the kind of visualization that could help the audience understand the meaning of music while appealing to their emotional involvement. This problem forces designers to take risks. This thesis will review and discuss how the relationship between Narrative and Representational aspects of a music video affects the viewer’s understanding and intellectual and emotional involvement in the content. In motion graphic music videos, the artist works with varying degrees of representation and narrative. Even though a strong representational narrative approach is expected to provide the highest level of comprehension and emotional involvement, a less representational approach with a higher degree of narrative actually increases the viewer’s emotional involvement.