AbstractsCommunication

O Captain, My Captain! U.S Newspaper Framing of the Death of Captain America

by Evan John Serge




Institution: Virginia Tech
Department: Communication Studies
Degree: MA
Year: 2009
Keywords: Framing; News Media; Entertainment News; Captain America; Comic Books
Record ID: 1846632
Full text PDF: http://scholar.lib.vt.edu/theses/available/etd-05112009-143230/


Abstract

This thesis explores how U.S. newspapers framed the death of Captain America. Specifically, the presence of various frames and their classifications was determined via a content analysis of 139 newspaper articles. Additionally, this thesis explores relationships between frame substance and other frame classifications. Generic/recurring frames were more prevalent than issue-specific/recurring frames. Frames tended to be episodic more often than thematic. Frames were also most likely to be neutral in valence, though differences from this overall trend emerged in some individual frames. Frames tended to be ambiguous rather than substantive. No relationship emerged between frame substance and the classification of generic/issue-specific frames, nor did one emerge between frame substance and the episodic/thematic frame classification. However, frames possessing negative valence were more likely to be ambiguous than frames possessing positive valence. Implications for framing theory and the news coverageâs treatment of Captain Americaâs death as an indicator of post-9/11 American identity are also discussed. Limitations of this study and opportunities for future research are acknowledged.