AbstractsBusiness Management & Administration

This research examines in the global environment, the influence of national environmental factors on the diffusion and growth of e-commerce in different countries. This study wants to help government and business to understand the pattern and the driving forces behind e-commerce diffusion. The research purpose is to investigate how key factors such as national culture, socio-economic development, infrastructure, and government regulations impact e-commerce development. It is especially important for developing countries to understand these forces to become a successful player in the global market place. The cross national research will contribute to the literature on e-commerce global diffusion, with an emphasis on advancing the scholarship of e-commerce readiness in different economies. The study finds out that strong institutional environments serve as a foundation for e-commerce growth opportunities. From a marketing perspective, to be aware of and sensitive to cultural differences is a major requirement for success in the e-marketplace.