|Institution:||North Texas State University|
|Keywords:||marketing objectives; strategic market planning; German firms; U.S. subsidiaries; Marketing – United States – Management.; Marketing – United States – Decision making.; Subsidiary corporations – United States.; Corporations, German – United States.|
|Full text PDF:||http://digital.library.unt.edu/ark:/67531/metadc278816/|
The purpose of this dissertation was to conduct empirical exploratory research to determine whether marketing strategic objectives of U.S. subsidiaries of German firms would differ, given firms' differences in perception of competitive position and market trends.