AbstractsCommunication
The history of the radio commercial
| Institution: | University of Wisconsin – Madison |
|---|---|
| Department: | |
| Year: | 1946 |
| Keywords: | Radio advertising. |
| Record ID: | 1580001 |
| Full text PDF: | http://digital.library.wisc.edu/1793/37018 |
Abstract
1 v. (various pagings) : ill. ; 29 cm. Contents include: the origin of radio advertising (1919-1922), the formative years (1923-1927), growing pains (1927-1934), adolescent transformation (1934-1941) and the radio commercial comes of age (1941-1946).
