AbstractsBusiness Management & Administration

Any successful new product development team must have some differences in perspectives and orientations. However, conflict and disharmony between R&D and marketing can severely hinder the successful development and launching of new products. It is therefore of the utmost importance to avoid any disharmonies and to work towards a better integration and meaningful co-ordination between these two departments. The avoidance of any disharmonies that may occur through various management methods is generally less costly and more effective that attempting to overcome long-standing disharmonies.