|Keywords:||Creativity; Entrepreneurial Creativity; Female; Work Environment; Organizational Environment; Social Environment; Start-Up;; Social Sciences; Economics and Business; Business Administration; Samhällsvetenskap; Ekonomi och näringsliv; Företagsekonomi; IHH, Företagsekonomi; IHH, Business Administration|
|Full text PDF:||http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-21234|
Previous research has shown that several factors of the work environment have the ability to positively influence the creativity of employees. However, these research findings are generalized and do not consider the needs of female employees. Concentrating on the organizational and social factors of a creative work environment, the purpose of this study is to investigate if the factors proposed by research apply to female employees and to identify additional elements that are of special importance to women. Based on existing literature the authors created a working model including five organizational and four social factors, namely autonomy, resources, structure and systems, pressure, organizational and supervisory encouragement as the organizational factors and diversity, conflicts, communication and work group encouragement as social factors. In order to meet the purpose of this study a qualitative research method was applied to test the effect of our working model on female creativity. The authors conducted ten semi-structured interviews with female employees in start-ups in Berlin, Germany. The results revealed that the presented organizational and social factors do have the ability to enhance the creativity of women. Furthermore, four new elements appeared that are essential for the female creativity: atmosphere, team spirit, communication and soft formal structures. These findings provide a good starting point not only for executives in creating a creative work environment for female employees but also for future research in this field.