Customer impact on brand identity - How should brand managers actively work to keep control of the brand identity on social media?
Institution: | Chalmers University of Technology |
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Department: | |
Year: | 2011 |
Record ID: | 1367064 |
Full text PDF: | http://studentarbeten.chalmers.se/publication/145334-customer-impact-on-brand-identity-how-should-brand-managers-actively-work-to-keep-control-of-the-bra |