AbstractsEconomics
Customer Perceived Value in Language Test Preparation Service
| Institution: | Uppsala University |
|---|---|
| Department: | |
| Year: | 2014 |
| Keywords: | Customer Perceived Value; Language Test Training; IELTS; Chinese Market; Social Sciences; Samhällsvetenskap; Social Sciences; Economics and Business; Business Administration; Samhällsvetenskap; Ekonomi och näringsliv; Företagsekonomi; Masterprogram i företagande och ledning; Master Programme in Business and Management; Företagsekonomi; Business Studies |
| Record ID: | 1351839 |
| Full text PDF: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-227339 |
Abstract
This thesis aims at studying customer perceived value in language test training industry through an empirical research on four dominate IELTS training institutes in China. Customer questionnaires are used to get customers’ preferences about language test training service, as well as their perceived value of each institute. Based on that, a measurement of each institute’s performance according to the customer preferences is conducted. After analysis, the strength and weakness of each institute is clearly showed, followed by relative explanations and suggestions for their weaknesses.
