AbstractsComputer Science

Development of Web Service Integration and Advertisement Campaign Design Interface

by Johan Nilsson




Institution: Umeå University
Department:
Year: 2012
Keywords: Engineering and Technology; Teknik och teknologier; TECHNOLOGY; Information technology; Computer science; TEKNIKVETENSKAP; Informationsteknik; Datavetenskap; Technology; teknik; Civilingenj├Ârsprogrammet i teknisk datavetenskap; Master of Science Programme in Computing Science and Engineering
Record ID: 1336892
Full text PDF: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-56479


Abstract

Ad Gateway is a product which provides targeting of online advertisements. This thesis focuses on improving its web based admin interface, used for defining targeting properties as well as creating the advertisements. First by integrating the system with third party web services used for storage of advertisement campaigns, called advertisement providers, allowing advertisement to be retrieved and uploaded directly to their servers. Later to extend the admin interface with new functionality, including the ability preview advertisement campaigns before pushing them to a live environment. The thesis performs an evaluation of different technologies for developing rich internet applications, such as HTML5, JavaScript, Adobe Flash and Microsoft Silverlight. HTML5 and JavaScript was determined to be best suited technologies for implementing the new functionality.