AbstractsBusiness Management & Administration

Merchandising Distributor Brand

by Marta Velarte Esterban




Institution: Högskolan i Halmstad
Department:
Year: 0
Keywords: Merchandising; Distributor Brand; Marketing; Marknadsföring; humaniora/teologi; Humanities, Theology
Record ID: 1328641
Full text PDF: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-4203


Abstract

Dissertation about how the distributor uses the different strategies of merchandising to sell his products in the point of sales.