|Keywords:||Business-Plan; Surf tourism; Guincho Surf Center; Profitability|
|Full text PDF:||http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/11807|
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics The present paper, in the form of a Business Plan, shows the possibility to create a Surf Center in the Lisbon region. This paper focuses on the creation of a service which satisfies a demand that is becoming a trend for tourists who come to Portugal and also for portuguese people. With the growth of the attention that the professional surfers are giving to the portuguese waves, the creation of a quality surf center becomes very relevant. This paper serves to prove the viability of a project like this in the Lisbon region.