AbstractsEngineering

The goal of the project was to design a mechanical watch that provides a new direction for the current product portfolio of Pellikaan Timing. This was achieved by analysing the meaning of the mechanical watch for the consumer. From a context mapping session could be concluded that the mechanical watch is a very personal product. The owner connects heavily with the watch as well as with the corrosponding company. A number of ideas were created that would give the watch a competitive advantage through a functional innovation. The inspiration for these ideas was taken from characteristics of the mechanical watch industry and observations made from watch enthusiasts. The concept of a modular watch proved to have the most potential. Aside from the functionality, different options for the aeshetics were explored as well. At multiple stages of the project, prototypes were built to support the decision making process. These prototypes lead to the conclusion to only incorporate the modularity of the watch in the bezel. The prototypes simultaniously also served as a proof of concept for possible investers. The final engineering phase of the project resulted in the Pellikaan Timing Stingray. A watch with a diameter of 45 millimeters. The bezel of the watch can be replaced easily through a simple sliding button on the side of the case. The Stingray is an accurate representation of the company owner’s vision on watch design. Additionally, the watch provides a lot of opportunity to advertise the company’s new core values. Not only in terms of design and technology, but also in terms of service. The Stingray will be launched with the help of a small group of investers. The investers are attracted using a promotional video that was made of the Stingray.