AbstractsBusiness Management & Administration

Defining and developing a new brand personality and brand identity :

by M.L. Janssen




Institution: Delft University of Technology
Department:
Year: 2014
Keywords: brand personality; brand identity; positioning
Record ID: 1262820
Full text PDF: http://resolver.tudelft.nl/uuid:5fa768db-e72f-4e6d-9068-ed072fad466c


Abstract

The master thesis contains an overview on the new positioning, brand personality and brand identity of JosDeVries The Retail Company. A new visual communication design is presented to fit the new positioning and identity of the company.