Defining and developing a new brand personality and brand identity :
Institution: | Delft University of Technology |
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Department: | |
Year: | 2014 |
Keywords: | brand personality; brand identity; positioning |
Record ID: | 1262820 |
Full text PDF: | http://resolver.tudelft.nl/uuid:5fa768db-e72f-4e6d-9068-ed072fad466c |
The master thesis contains an overview on the new positioning, brand personality and brand identity of JosDeVries The Retail Company. A new visual communication design is presented to fit the new positioning and identity of the company.