“Day-Dreamy Bath”: The interactive tool to enhance GROHE SPA-end consumers interaction by bringing the emotional aspects of bath products experience to them:

by M. Malkamy

Institution: Delft University of Technology
Year: 2014
Keywords: communication means; emotions; bath products
Record ID: 1260366
Full text PDF: http://resolver.tudelft.nl/uuid:aa969d08-0482-40b0-9f32-1f486556fa7d


The “Day-Dreamy bath” project is a graduation project for Master Design for Interaction, at Delft University of Technology. This project was conducted for GROHE SPA, a manufacturer of bath products, in Germany. The report focuses on how emotional aspects of bath product usage and the experience created by using them can be used in the future online communication means. "Day-Dreamy bath" supports the end consumer’s ”imagination” in the process of choosing their future bath products. Since, the end consumers are the core of this project, UCD approach was applied in order to put their needs and wishes in the middle of the project. Information was collected through researches inside and outside the company in order to enrich the design of the future communication means, which will be called "interactive tool" in the report. The concept is based on interactive objects implemented (or used) in different places (private and public), videos, touch screen interfaces and sensual elements.