|Keywords:||Talent show, entertainment, media, China, The Voice of China, traditional values|
|Full text PDF:||http://hdl.handle.net/1887/32094|
In this thesis I conduct discourse analysis on the traditional values of talent show The Voice of China (TVoC). Whereas former talent shows have been suspended because of ‘low moral standards and vulgar content’, TVoC already finished its third season in 2014. In this thesis I show that traditional Chinese values can intertwine perfectly with the Western values of TVoC, and that the discourse of harmony is reinforced multiple times in the end. The traditional values and the concept of harmony are in line with what the Chinese government propagates. Taking this and the restrictions on former talent shows into account I therefore argue that self-censorship of TVoC due to soft-power of the government has been the case in talent show TVoC.