AbstractsBusiness Management & Administration
A Roadmap to applying Gamification to improve Commercial Standard Processes :
| Institution: | Delft University of Technology |
|---|---|
| Department: | |
| Year: | 2014 |
| Keywords: | applied gamification; roadmap development; game elements; motivation; target behaviour; feedback |
| Record ID: | 1247418 |
| Full text PDF: | http://resolver.tudelft.nl/uuid:d6d11e3c-1565-4d4a-9718-6a1dfabe16df |
Abstract
Businesses are continuously looking for innovative ways to improve their business processes. This is where gamification can be of added value, since it is an increasingly popular strategic instrument, which can influence behaviour and enhance performance and productivity. Currently, there are numerous knowledge gaps concerning the implementation of gamification. In order to overcome these challenges a roadmap for structured implementation of gamification is developed. The development of this roadmap is based on findings occurred by synergizing business needs and existing knowledge. In this paper the realization of the roadmap is described and also future research areas are identified to improve the knowledge concerning gamification in business processes.
