AbstractsBusiness Management & Administration
Building or destroying a city's identity? Solidere's strategy for the Beirut Central District.
| Institution: | Leiden University |
|---|---|
| Department: | |
| Year: | 2015 |
| Keywords: | city branding, identity building, post-war urban development, Beirut, Solidere |
| Record ID: | 1246169 |
| Full text PDF: | http://hdl.handle.net/1887/32669 |
Abstract
In this thesis the Solidere project to rebuild post-war Beirut is analysed. The focus is on the identity Solidere intended to create and the strategy they choose to build and brand this identity.
