AbstractsBusiness Management & Administration

This design project focused on the joy of early parenthood in contrast with the daily hassles young parents deal with when raising their infant(s). The project goal was to design a product that contributes to the subjective well-being of early parents and their infants by initiating a new and meaningful activity during dinner time in the context of daily parenthood. A positive design approach is followed to develop Cookid. The pleasures, goals, needs and character strengths of parents and children in daily life were identified. These insights are used to determine how design can positively affect the daily interactions between parent and child during dinner time, resulting in the concept of Cookid. Three design iterations are done and tested among eleven early families, who positively responded to both the introduced product and the new activity of cooking together.