AbstractsEconomics
MULTIPLE REVENUE STREAMS AND CHALLENGES OF MARKET DIFFERENTIATION FOR NEWS CHANNELS IN INDIA;
| Institution: | Manav Rachna International University |
|---|---|
| Department: | |
| Year: | 2014 |
| Keywords: | Advertisement, Content Differntiation, Market Diffentiation, Media Economics, News Channels, Revenue Streams |
| Record ID: | 1217021 |
| Full text PDF: | http://shodhganga.inflibnet.ac.in/handle/10603/29334 |
Abstract
News Channels in India today are part of a fiercely competitive industry fighting both for advertising revenue and audience time, Content and its quality are mostly being judged by its reach and visibility and the amount of advertisement money it can generate,The News Channel industry today is restless, directionless and unpredictable but enthusiastic, They do seem to have a lot of untapped potential but they are not putting in equal amount of effort and hard work in achieving their desired goals newline%%%
