AbstractsBusiness Management & Administration

Consumer motives and mediating role of market maven on market helping behaviour an empirical study; -

by K Hari Krishnan

Institution: VIT University
Department: Business School
Year: 2014
Keywords: Consumer; market; mediating; motives
Record ID: 1189322
Full text PDF: http://shodhganga.inflibnet.ac.in/handle/10603/37770


Abstract avalible%%%Reference p.183 - 210 and Appendix p.211 - 223