AbstractsSocial Sciences

Many organizations have been forced to adopt major restructuring and newlinedownsizings that bring them into better alignment with their environment newlineCommunication process is fundamental to the mange implementation process and newlineunderstanding its role is central to the management of change Metaphors are being newlineincreasingly used in organizational studies for diagnosis and as a vehicfe for change newlineIn organizational transformation metaphors can prove useful to achieve the newlinechallenging accomplishment of changing beliefs and collective assumptions through newlineestablishing in employees a different mechanism for interpretation of events%%%References p.292-298