AbstractsBusiness Management & Administration

The Chinese company Neoglory Jewelry has developed for nearly twenty years since it was built in 1995. At the moment, the Neoglory is one of the leaders in Chinese jewelry market and has rich experience on exporting products to overseas. However, the Nordic market is an attractive and unknown wonderland for the company Neoglory. The thesis focuses on Finnish jewelry market, aims at exploring general situation of the Finnish non-precious jewelry market and providing relevant information for the company Neoglory entering Finland market. At last, suggestions that based on the results of research are proposed directly. In order to reaching the main objective of research, primary and secondary data are both applied in this thesis. The primary data are come from shops visiting in Kouvola area and survey on customer buying behavior. Meanwhile, the secondary data are reviewed and used not only to describe the macro environment of Finland market, but also present the basic procedures and required documents when importing jewelries from China to Finland. Before launching products in Finland market, the company Neoglory has to make sure the nickel content of items is up to the Finnish standard. Apart from satisfying customers’ aesthetics and needs, the competitive quality and price should be kept at the same time. Cooperating with reliable and strong distributors S-Group or K-Group is another significant key to achieve success in Finland market.