AbstractsBusiness Management & Administration

Marketing Concepts for D&k Suomi in Nigeria : Marketing for D&k Suomi

by Sulaymon Bashua




Institution: Hämeen ammattikorkeakoulu
Department:
Year: 2014
Record ID: 1138557
Full text PDF: http://www.theseus.fi/handle/10024/75873


Abstract

The purpose of this thesis was to examine possible suggestions for D&k Suomi on how they can penetrate and successfully market their product in Nigeria. D&k Suomi is a Finnish company based in Finland that manufac-tures soap with natural ingredients. The theoretical framework included examining market segmentation, a marketing mix, Porter’s five forces model, marketing concepts, marketing planning, a marketing strategy, swot analysis and marketing analysis. The research methodology part in this thesis depicts an understanding of what marketing research is about. This part includes the research questions set by the writer and the company, the research method used in this thesis and the methods used to collect data. The survey questions were done and sent to D&k Suomi. At the time this project was being conducted representatives of D&k Suomi were in Nige-ria to plan on how to begin their operations. The survey questions were divided into two parts, questions targeted to the retailers and the consum-ers. The survey questions were made using online survey software and an-alysed with it as well. The results from the questionnaire brought up some suggestions on how D&k Suomi could successfully penetrate the Nigerian market and market their products. The survey questions, analysis and suggestions are present-ed towards the end of the thesis.