AbstractsBusiness Management & Administration

Finland is famous for its mature aging technology,care system and related experience.The world is becoming flat,every roles are being involved together.Finland is trying to be the crucial role in the global economy.Finland considered China as his important trade partner also on the aging development.The demands and behaviors of aging population is much different from other population because of their specific physical characteristics and living condition.Those conditions requires different market strategies and marketing research. The thesis is contributing to provide more data and sources for Active life village to enter into Chinese market. Another function of the thesis is exploring the development of the Chinese aging market system so that to do the sufficient study. Since China is a huge market, the three cities will be our targets to do a deeper survey. Those cities are also considered to be the initial penetrating markets for Active life. The scale of Chinese population, its developing trend, the Chinese business environment, the consumer segmentation and the main aging treatments will be performed by elaborate data and ; The recommended marketing methods and marketing strategies for the Chinese market will be analyzed . The thesis applies different methods including face to face interview, second sources collecting , study analysis and observation.The aim of the methodologies is to make the article more reliable and readable. The theory part of the thesis talks about SWOT strategy, market segmentation, market research structure, marketing strategies. The results of the research deduced from the reliable evidences and sufficient information are explained in a logic order.The result is that Active life should apply all kinds of methods to explore Chinese markets.They will be more flexible and patient.The time coming to China is unpredictable.The latest market information should be updated several times.The conclusion of the thesis can be considered to be the basic Chinese economic development. Key words: Chinese aging market, Active life, Aging treatments, Chinese marketing entry strategies, Market segmentation