AbstractsBusiness Management & Administration

The aim of my thesis is to find out what need to be developed of rainforest tourism product in Hainan Island. The case company is Hainan Yanoda tropical tourism zone which is normally being called Yanoda. It is one of the best rainforest tourism places in China. The theory part contains the information about the tourism business in Hainan Island; analysis of rainforest tourism, eco-tourism and sustainable tourism; the recent situation of rainforest tourism business in Hainan Island. The research is done in three parts: customer research, employee research and sales manager survey. The aim of all of them is to gain a comprehensive view of Yanoda in order to find out useful development suggestions for Yanoda. Future development points are also suggested in the end of the thesis.