AbstractsBusiness Management & Administration

The topic of my thesis is customer orientation and development plans. The first objective of the research is to study the customer orientation of saving and credit co-operatives in Nepal. Secondly, this research aims to develop creative plans and ideas for increasing the number of customers in the case company through promotional activities. Lastly recommendations for the case company are generated for building up trust with the customers and for the company´s financial and organizational success. Both qualitative and quantitative methods are used as a single case study for the case company. As the objective of the research was concerned about customers and development plans of the case company, a semi-structured interview was conducted with the chairman of the case company for the information about the company and operation of saving and credit co-operatives in Nepal. Additionally, the customers of the case company were surveyed through a questionnaire survey to identify the services and obstacles of saving and credit co-operatives in Nepal. Further, relevant literatures, journals, books and internet articles concerning the operation of saving and credit co-operatives in Nepal are studied and included as the source of information. The research accumulates the possible solutions to build up trust relation with the customers helping the case company to increase their number of customers. Further, the research highlights the perception of the customers on saving and credit co-operatives through the results of the survey for the development of saving and credit co-operatives in Nepal and recommendations are generated through 7Ps of marketing mix. The data collected from the interview and survey were analyzed and the result suggest that saving and credit co-operatives in Nepal are boosting up the nation´s economy and helping in developing society by creating job opportunities, providing loans, depositing savings, developing human and social works. The findings of the research indicate that saving and credit co-operatives in Nepal are helping the people of Nepal to provide financial assistance to support their living standards. These small organizations motivate the society and people in the overall development and progress of economic condition of the nation.