Brand of Finland from design management perspective
Institution: | Tampereen ammattikorkeakoulu |
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Department: | |
Year: | 2014 |
Record ID: | 1130806 |
Full text PDF: | http://www.theseus.fi/handle/10024/75793 |
This thesis – The Brand of Finland From Design Management Perspective – has it's primary focus on the concept of country brand and how it is formulated. The underlying principle is to familiarize the reader with a concept and then look at how Finland has proceeded with those elaborations and constructions. This thesis is not a case study but perhaps a motion of proposal suggestion, a thesis, and more important still, a study of country brands and drives behind those elaborate formulations.