Online Movie Trailers - A Reception Analysis

by Caroline Rozé

Institution: Roskilde University
Year: 2014
Keywords: Movie; Trailers; Reception; Survey; Focus Group; Schrøder; Multidinemsional Model; Communication; Planned communication; Internet; Online
Record ID: 1122429
Full text PDF: http://rudar.ruc.dk/handle/1800/16644


This project is a reception analysis of how a target group receive online movie trailers. It utilized a focus group as means of research with participants from the dormitories Kollibrien and Korallen. We concluded that the group we investigated were not interested in online movie trailers as anything else than a preview of a movie. They preferred to experience movie trailers in the cinema. Their opinion of specific movie trailers were also determined by whether or not they identified with the trailer (in relation to genre, actor, directors, style etc.)