Ubiquitous computing, targeted advertising, and stigma’s possible effects on the increase on pathological gamblers.

by Natasja Wexøe Jakobsen

Institution: Roskilde University
Year: 2014
Keywords: Actor Network Theory, Stigma, Critical realism, Ubiquitous computing, Targeted advertising, Pathological gambling
Record ID: 1122395
Full text PDF: http://rudar.ruc.dk/handle/1800/13532


Pathological gamblers as a vulnerable group in society are subject to influence to a greater extent than previously. With new concepts such as ubiquitous computing and targeted advertising, along with older concepts such as Stigma, the pathological gamblers suffer great influence. This project is set to examine these exact associations, that exists between respectively ubiquitous computing, targeted advertising, stigma, and pathological gamblers, through empirical data in the form of interviews of various kinds, with both experts on the topic and gamblers, and the analysis of a gambling website. Our focus will be on the recent increase in the number of pathological gamblers and the cause(s) for this utilizing the Actor Network Theory and the theory on Stigma. This ends with a discussion on how one actor can influence the associations between two other actors, how this might look different in the future.