Corporate Communication - Strengthening the bond between management and workforce

by Maj Winther

Institution: Roskilde University
Year: 2014
Keywords: Culture; Communication; Motivation; Interview; Hofstede; Herzberg; Bertal; Bertalanffy
Record ID: 1122378
Full text PDF: http://rudar.ruc.dk/handle/1800/16484


The project is an analysis of the cultural, communicative and motivational challenges a international company can meet, when the employees is not located the same place, and has to change new site locations every time a project is finished. The analysis is based on focus group interviews made with employees at the international company BIC Electric, using theories from the modern perspective, culture dimension theory by Hofstede, General systems theory by Bertalanffy and Motivation-hygiene theory by Herzberg.