AbstractsBusiness Management & Administration
The use of fear in advertising
| Institution: | Roskilde University |
|---|---|
| Department: | |
| Year: | 2014 |
| Keywords: | fear; advertising |
| Record ID: | 1122374 |
| Full text PDF: | http://rudar.ruc.dk/handle/1800/13289 |
Abstract
We chose this project to determine if fear has an effect when it comes to persuading and convincing in advertising. We found out that it works sometimes, but it is tricky.
