AbstractsBusiness Management & Administration

Naked Copenhagen

by Iqra Hamayun

Institution: Roskilde University
Year: 2015
Keywords: Business; Studies
Record ID: 1122040
Full text PDF: http://rudar.ruc.dk/handle/1800/20855


Naked Copenhagen ApS is a successful Danish retail store with the rare concept of selling sneakers specifically for females. The retail store has throughout recent years experienced a high economical growth, making them superior on the Danish market in terms of expertise in women high-street fashion of sneakers. It is with this success in mind, that the project will investigate which factors will be important to consider if the company wants to expand with a new store in Malmo, Sweden. Through the use of a strategic analysis it will be concluded which factors are of most importance in order to succeed and which need to be avoided. Furthermore, it will be stated if it would be beneficial for Naked CPH to expand with a new store.