AbstractsBusiness Management & Administration

This study focuses on progress in the joint consideration of the needs of business and the needs of society. More specifically, the paper discusses the Creating Shared Value (CSV) framework (introduced by Porter and Kramer, 2006, 2011). Whilst the framework has been described as a ground-breaking approach, different from previous conceptualization, its diffusion also presents apparent similarities with the patterns of managerial fads and fashion. The following research focuses on investigating how a small chain hotel can increase value returns by introducing CSV into its business model. Examination of patterns and incentives in a socially responsible business has been completed through a study case on Guldsmeden hotel located in Copenhagen, Denmark. The insights into the hotel are developed based on the primary and secondary data. The primary data has been collected by conducting semi-structured interview with the founder and Public Relations responsible of Axel Guldsmeden hotel. As secondary data reviews from www.tripadvisor.com and customers’ survey piloted by the hotel have been used to gain an overview what features add value to the business from the customers’ perspective. After extensive research and analysis the conclusion follow that a small chain business has a fair chance to successfully implement Creating Shared Value concept into its business model and have a meaningful impact on the society outside of its financial limitations.