An Assessment of Change Management with the influential forces of Corporate Communication and Leadership theories.

by Sippora Louise Pattiiha

Institution: Roskilde University
Year: 2015
Keywords: Change Management; Change; Leadership; Communication; Corporate Communication; Hotel
Record ID: 1121933
Full text PDF: http://rudar.ruc.dk/handle/1800/23133


This academic research paper presents a single case study on hotel Mayfair undergoing the process of ownership takeover and the thereof consequences while changing hotel concepts. The primary focus is placed on what several theorists argue as successful Change Management, the theory is supplemented with contrasting the influential forces of communication and leadership theories. The research aims to get an insight into how the transition process was managed, and to what extend communication theories and leadership theories can clarify specific circumstances. The analysis creates constructive criticism for Mayfair’s performances. It appeared that the unpreparedness for a manager resulted in a leader without the capability to lead Mayfair and its staff through the transition. With constant absence of communication, explanation and follow-up the reception team did not have a support group and felt the great sense of lacking leadership. Leadership and communication were keys in change and the analysis managed to pinpoint in which stages these elements were missing and which consequence these had.