AbstractsCommunication

This project investigates how the sample draft of the product Preparing Yourself for the Kindergarten Years is received by the target audience, as well as by the intended sender. This is explored through qualitative interviews and the application of Schrøder’s Multidimensional Model of Reception in conjunction with the Uses and Gratification Approach as presented by Windahl and Signitzer. Furthermore, the project strives to explore the chosen target group and its needs and motivation for being interested in such a product, as well as what improvements would be necessary for the product to be successful if it were to be distributed. Results show that the product would need touch-ups concerning the layout. Also, the product offers tools that are mostly positively received. However, the group that could potentially be reached by this product appears to be very limited.